Question 1

What is ROS?

Accepted Answer

ROS (Relationship Opportunity Score™) is a framework designed to help evaluate events based on relationship opportunity rather than attendance, popularity, or tradition.

Question 2

What does ROS measure?

Accepted Answer

ROS evaluates: Access, Engagement, Investment, Time commitment, Search effort, and the Likelihood of meaningful follow-on meetings.

Question 3

What does ROS not measure?

Accepted Answer

ROS does not measure: Speaker quality, Educational content, Venue quality, Food and beverage, Entertainment, or Overall attendee satisfaction.

Question 4

Who is ROS designed for?

Accepted Answer

ROS is intended for professionals evaluating events where relationship-building is a primary objective, including conferences, roundtables, executive meals, networking events, advisory councils, and industry gatherings.

Question 5

Is ROS only for sponsors or solution providers?

Accepted Answer

No. ROS can be used by anyone evaluating relationship-building opportunities. However, it is particularly valuable when organizations are making decisions about where to invest time, money, and relationship-building resources.

Question 6

Why doesn't ROS simply use attendance?

Accepted Answer

Attendance alone does not indicate access, engagement, or relationship opportunity. Larger events often require greater search effort and may produce fewer meaningful interactions than smaller, more focused gatherings.

Question 7

How are benchmarks created?

Accepted Answer

Benchmarks are generated using anonymized and aggregated event evaluations submitted across the ROS™ Index.

Question 8

Will my event data be shared publicly?

Accepted Answer

No. Individual submissions remain confidential. Public benchmarks contain only anonymized and aggregated information. Company names, event names, investment amounts, and participant details are never published without permission.

Question 9

How many submissions are required before benchmarks appear?

Accepted Answer

Event categories require a minimum threshold of submissions before benchmark data becomes visible. This protects participant confidentiality and improves statistical reliability.

Question 10

Is ROS a financial ROI calculator?

Accepted Answer

No. ROS estimates relationship opportunity. It is a leading indicator that helps evaluate the likelihood of creating meaningful follow-on meetings and future opportunities.

Question 11

Can I compare multiple events?

Accepted Answer

Yes. ROS allows users to save, compare, and benchmark multiple event scenarios to support investment decisions.

Frequently Asked Questions